_{The FounderVideo Podcast Episode 11 with Sam Dunning.}

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In this conversation, Will interviews Sam Dunning, founder of Breaking B2B, about the future of search and SEO. They discuss whether SEO is dead, the impact of AI-powered content, the role of social media platforms in search, and the importance of branded and non-branded keywords in B2B SEO. Sam also shares insights on how to approach SEO for B2B companies, focusing on bottom-of-the-funnel content and the importance of speed and relevance. They also discuss the value of podcasting in B2B marketing and strategies for driving revenue through podcasts. Sam Dunning shares his strategies for creating entertaining solo podcast episodes and discusses the importance of keeping the audience engaged. He also talks about his approach to SEO and the value of video content on platforms like YouTube and LinkedIn. Sam shares his experience with creating video content and the challenges he faced in the beginning. He also discusses the future of LinkedIn organic growth and the potential impact of the video scrolling beta feature.

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TAKEAWAYS:

- SEO is not dead, and Google search is still a primary source of information for many B2B industries.

- AI-powered content may replace simple, straightforward queries, but more complex and industry-specific content is less likely to be replaced.

- Social media platforms are becoming search engines, but Google search remains important for B2B companies.

- Branded keywords are important for established companies, but non-branded keywords are crucial for attracting new prospects.

- When approaching SEO, focus on bottom-of-the-funnel content that drives qualified leads and conversions.

- Podcasting can be a valuable tool in B2B marketing, providing opportunities for content repurposing, building credibility, and driving revenue. Creating entertaining solo podcast episodes requires preparation and having a clear structure or topic to discuss.

- To keep the audience engaged, it's important to have a flow of conversation and avoid long pauses or moments of silence.

- Sam Dunning's SEO strategies focus on the basics, such as mobile optimization, page speed, relevant URLs, and well-structured content.

- Video content on platforms like YouTube and LinkedIn can help drive organic growth and attract a wider audience.

- The future of LinkedIn organic growth is uncertain with the introduction of the video scrolling beta feature, but it's important to offer options for different content consumption preferences.

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FounderVideo Podcast Ep. 11: Sam Dunning, Founder of Breaking B2B (https://www.breakingb2b.com/)

"Is SEO Dead? | The Future of Search & AI-Powered Content's Impact on SEO"

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Brought to you by: https://foundervideo.io

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TIMESTAMPS:

‍00:00 Introduction and Background

‍08:05 The Impact of AI-Powered Content on SEO

‍15:07 Branded vs. Non-Branded Keywords in B2B SEO

‍33:11 The Importance of Audience Engagement

‍42:08 The Power of Video Content

‍50:55 The Future of LinkedIn Organic Growth

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TAGS:

FounderVideo,Founder Video,Will Martin,Keywords future of search,SEO,AI-powered content,social media,branded keywords,non-branded keywords,B2B SEO,podcasting,revenue,solo podcast episodes,audience engagement,SEO strategies,video content,YouTube,LinkedIn,video scrolling beta

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